Creative Advice & industry insights
Asian Supermarket Packaging & Retail Solutions | BPAC Services
Helping Asian Supermarkets in NZ & AU Deliver Exceptional Shopping Experiences
Asian supermarkets in New Zealand and Australia are renowned for their wide range of authentic products and competitive pricing. From sauces, noodles, and spices to fresh produce and specialty meats, these stores are a hub for culturally diverse food. However, even with this incredible variety, many shoppers face challenges: overlapping products, limited guidance, and little in-store education on how to use new or unfamiliar items.
At BPAC Services, we specialise in packaging design, brand development, and in-store point-of-sale solutions that remove these barriers, making international products accessible and appealing to mainstream consumers.
Why Packaging, Branding, and In-Store Marketing Matter
Great products deserve a great presentation. Many Asian supermarket offerings fail to reach their full potential because shoppers are unsure how to use them or where to find them. BPAC Services helps importers and retailers create clear, culturally respectful packaging, engaging brand stories, and in-store displays that guide and educate customers.
By designing destination zones, point-of-sale solutions, and tasting or demo experiences, we transform the shopping journey into an engaging, memorable experience — turning curiosity into confident purchasing decisions.
BPAC Services: Your Partner for Retail Success
Whether you’re an importer, distributor, or retailer in the ethnic grocery space, BPAC Services provides the expertise to help your products succeed. From innovative packaging to strategic brand positioning and shopper engagement campaigns, we ensure every product has the best chance to thrive in New Zealand and Australian supermarkets.
Destination Zones That Guide Shoppers
Curated sections in-store for different cuisines or product types
Clear signage and visual cues for easy navigation
Helps shoppers discover new products without confusion
Packaging That Communicates & Converts
Culturally respectful and visually appealing design
Clear product usage instructions for mainstream consumers
Differentiates your products on crowded supermarket shelves
Engaging In-Store Marketing & POS
Point-of-sale displays that highlight product benefits
Interactive demos and tastings to educate customers
Campaigns that drive attention and increase purchase frequency
Brand Development for Long-Term Success
Crafting a compelling story for your products
Aligning packaging, messaging, and visual identity
Connecting with both ethnic and mainstream consumers
Removing Barriers for Mainstream Shoppers
Simplifying complex or unfamiliar products for first-time buyers
Providing guidance and education in-store and online
Ensuring international products become part of regular shopping habits
Why BPAC Services Is Your Partner
Expertise in packaging, branding, and in-store marketing
Proven strategies to increase product visibility and sales
Tailored solutions for Asian supermarkets in NZ and Australia