Helping New Zealand Food Suppliers Get Costco Ready: Strategic Packaging & Retail Design

At BPAC Services, we understand the unique challenges New Zealand food producers face when preparing to enter global warehouse retailers like Costco. Recently, we had the privilege of supporting a bold initiative — the Costco Showcase, led by FMCG consultant Sherrelle Smith — which brought together a dynamic lineup of local manufacturers presenting directly to a major international retailer.

What Does “Getting Costco Ready” Mean?

Getting your product Costco Ready means much more than just having great taste or quality. It requires meeting Costco’s specific packaging requirements, understanding their logistical and compliance standards, and creating retail packaging that stands out in a high-volume warehouse environment.

BPAC Services will assist these producers in developing Costco-compliant packaging and navigating the unique requirements of this major retailer. We provide creative and strategic design support to ensure suppliers’ packaging and product presentations are confident, transparent, and compliant. This level of preparation is crucial for success in high-stakes retail environments, where first impressions matter.

The Costco Showcase: A Platform for NZ Food Innovation

The recent Costco Showcase was a landmark event, created by Sherrelle Smith within just five weeks. This event enabled New Zealand producers to present their products face-to-face with an international retailer, opening doors for potential global distribution.

BPAC Services contributed creative and strategic design support, helping suppliers ensure their packaging and product presentations were confident, transparent, and compliant. This level of preparation is crucial for success in high-stakes retail environments, where first impressions matter.

Why Packaging Design Matters in Warehouse Retail

Packaging in Costco-style stores must communicate quickly and effectively. Unlike traditional supermarkets, warehouse retail environments rely on:

• Bold, clear messaging that highlights product value

• Packaging that meets logistical and shipping requirements

• Designs that build consumer and buyer trust at first glance

At BPAC Services, our packaging design expertise helps brands comply with these standards while elevating their shelf presence and competitive edge.

Acknowledging Key Contributors

We want to thank Adam Dickson for his calm professionalism and expert culinary feedback, which provided invaluable insight and helped the showcase run smoothly.

We also applaud Sherrelle Smith for her vision and determination to bring this showcase to life and to support the New Zealand FMCG sector in meaningful ways.

How BPAC Services Can Help You Get Costco Ready

If you are a New Zealand food producer or FMCG brand looking to break into wholesale or warehouse retail markets, such as Costco, BPAC Services is here to help. Our services include:

• Costco packaging compliance consulting

• Retail packaging design and branding

• Product presentation and shelf readiness strategy

• End-to-end project management for market entry

Ready to make your product Costco Ready? Contact BPAC Services today to discuss how we can help your brand succeed in the competitive global retail landscape.

Check out my LinkedIn post about the Costco Showcase and how we help NZ suppliers get Costco Ready:
https://www.linkedin.com/posts/bobbylowedesign_fmcgconsultant-fmcginfluencer-nzretail-ugcPost-7345754515037483009-SmrH